{"product_id":"rolex-datejust-31-oyster-31-mm-yellow-gold-m278278-0049","title":"Datejust 31 Oyster, 31 mm, yellow gold","description":"\u003cdiv class=\"feature_1 py-10v\"\u003e\n\u003cdiv class=\"wrap-content medium-content\"\u003e\n\u003cdiv class=\"wrp-content__detail\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003csection class=\"section full-content\" id=\"section_1232780706\"\u003e\n\u003cdiv class=\"section-content relative\"\u003e\n\u003cdiv class=\"row\" id=\"row-1375316833\"\u003e\n\u003cdiv id=\"col-2057411091\" class=\"col small-12 large-12\"\u003e\n\u003cdiv class=\"col-inner\"\u003e\n\u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper container tabbed-content\"\u003e\n\u003cdiv class=\"tab-panels\"\u003e\n\u003cdiv class=\"woocommerce-Tabs-panel woocommerce-Tabs-panel--description panel entry-content active\" id=\"tab-description\" role=\"tabpanel\" aria-labelledby=\"tab-title-description\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eRed ombré dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m278278-0049.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m278278-0049.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg decoding=\"async\" class=\"rlx-v7-img\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eFluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m278278-0049.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m278278-0049.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg decoding=\"async\" class=\"rlx-v7-img\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003e18 ct yellow gold\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eBy operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex’s commitment to excellence begins at the source.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m278278-0049--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m278278-0049--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg decoding=\"async\" class=\"rlx-v7-img\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCE  M278278-0049\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE  Oyster, 31 mm, yellow gold\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELFluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCE  Waterproof to 100 metres \/ 330 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENT Perpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE2236, Manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVE Approximately 55 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELET  President, semi-circular three-piece links\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eDIAL  Red ombré set with diamonds\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"section\" id=\"section_614012783\"\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kicksspot","offers":[{"title":"Default Title","offer_id":48176648650923,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/4684\/3307\/files\/watch_copy_23ec5b70-1010-4d92-abe9-37de2b607ab9.jpg?v=1791467630","url":"https:\/\/primeumwatch.com\/products\/rolex-datejust-31-oyster-31-mm-yellow-gold-m278278-0049","provider":"Premium Watch","version":"1.0","type":"link"}